Promotional Projects and Art Programs of the Eurasian Art Union
Promotional Projects and Programs of the Eurasian Art Union
In the modern world, it is not enough to create a talented work—it is vital that it be known. The Eurasian Art Union develops and implements advertising campaigns and media strategies aimed at drawing attention to the work of our authors. We help artists step beyond the studio, find their audience, and make themselves heard in the professional community and on the international stage.
Development of Advertising Campaigns
An individual approach to promoting each author and project.
The EAC creates advertising campaigns that work for the author’s recognition and reputation. We analyze the creative work, identify the target audience, and select the optimal communication channels.
What the development of an advertising campaign includes:
- analysis of the creative portfolio and positioning of the author;
- identification of the target audience (collectors, galleries, curators, the general public);
- creation of key messages and visual imagery;
- selection of platforms and placement formats;
- planning of budget and timelines;
- evaluation of effectiveness and adjustment of strategy.
Tools:
- targeted advertising on social media;
- contextual and display advertising;
- collaboration with bloggers and art influencers;
- publications in specialized media and art publications;
- email newsletters and work with the Union’s subscriber base.
Media Strategies
Systematic promotion of EAC authors and projects in the information space.
A media strategy is a long-term program that ensures the author’s constant presence in the information field. We do not limit ourselves to one-off publications but build sustainable communication with the audience.
What a media strategy includes:
- development of a content plan for social media and partner platforms;
- preparation of press releases, announcements, post-releases, and analytical materials;
- organization of interviews, reviews, and reports featuring the author;
- promotion through Art-Biography and Winners magazines;
- publications in the Eurasian Arts Today catalog;
- work with the EAC official website and electronic newsletters;
- support for authors residing outside Russia via WhatsApp and online formats.
Promotion channels:
- VK — live broadcasts, photographs, announcements, discussions;
- Telegram (@artunions, @eurasianarts) — prompt news, press releases, curated selections;
- Art-Biography Magazine — author stories, interviews, reviews;
- Winners Magazine — publication of winners of competitions and projects;
- Official website — permanent portfolio exhibition, news, catalog;
- WhatsApp — support for international authors.
Promo Projects for Exhibitions and Art Projects
Comprehensive support for exhibition activities.
Every EAC exhibition project is accompanied by a promotional campaign that attracts viewers, the press, and potential buyers.
What we do:
- announcement of the exhibition across all social media and on the website;
- creation of press releases and information letters for the media;
- organization of online broadcasts and video reports;
- publication of interviews with participants and curators;
- promotion through Art-Biography and Winners magazines;
- work with partner venues and galleries;
- post-releases and final materials upon completion of the project.
The result:
- increased attendance at exhibitions;
- growth in media and social media mentions;
- attraction of collectors’ and buyers’ attention;
- strengthening of the reputation of authors and the Union as a whole.
International Promotion
Reaching a global audience.
Every year, the EAC organizes exhibition projects in 5–10 countries worldwide, including Europe, Asia, and South America (Mexico). Promotional support for international projects includes:
- adaptation of materials into foreign languages;
- work with foreign media and art platforms;
- promotion through international social media and partners;
- integration into the permanent two-continent project “United By Art”;
- publications in the Eurasian Arts Today catalog and other Union publications.
Digital Promotion and NFT
Modern tools for modern artists.
The EAC helps authors promote their works not only in traditional but also in digital formats.
What we offer:
- promotion of NFT works through partner platforms and marketplaces;
- announcements of NFT drops on EAC social media;
- consultations on creating and promoting a digital portfolio;
- integration of digital works into exhibition projects (screens, VR shows);
- informational support in the Web3 space.
How to Receive Promo Support
- Join the Eurasian Art Union (as a member or candidate member).
- Provide your works and materials for promotion.
- Follow announcements of promo projects and programs on social media and the official website.
- Participate in the Union’s exhibition and publishing projects.
- Contact the Directorate through the electronic reception to develop an individual advertising campaign or media strategy.
- Stay in touch via WhatsApp (for authors residing outside Russia).
The EAC’s promotional projects and programs are your path to recognition, acclaim, and commercial success. Join the Union, promote yourself, and make yourself known in Russia, Europe, Asia, and South America. Subscribe to our social media and submit your membership application—together we make art stronger!